• Opt-in/Opt-out: How to Add Shades of Gray

    October 26, 2013 • 0 Comments

    Update: See related CMO.com article The choice of opting in or out, as presented by many businesses to their customers, is a limiting one. Adding shades of gray to the options improves the likelihood that your customers will find one they like. Enlightened e-newsletters are already using this principle by allowing their readers to select [...]

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    The Myth of the “Killer App”

    March 5, 2013 • 2 Comments

    As DataBanker has been pursuing investors, we frequently get asked about our “App Strategy”. More specifically, we’re often advised that we need to go off and build a mobile application, something on a smartphone, or a tablet, that will magically unleash the power of the Internet and pile bags of money at the feet of [...]

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    Actions Speaker Louder than Words

    October 14, 2012 • 0 Comments

    “Do as I say, not as I do.”   We’ve all heard it said, probably more than once. One potential source is a parent, tired of explaining why some rule or requirement applied to us but not to them. Or maybe it was your boss at work, emphasizing the fact that their rank and position has [...]

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    Personal Identity in the Cloud – What’s a Programmer to Do?

    September 20, 2012 • 2 Comments

    A forum I follow recently made note of a blog post from Craig Burton at KuppingerCole, a European leader in the areas of identity and access management, governance, risk management, and compliance. The post keyed off of the recent Apple iPhone 5 announcement, citing statistics from both Apple and Cisco that document the explosive growth [...]

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    Technical Marketing – Reflections of an “Old Growth” Hacker

    August 7, 2012 • 0 Comments

    I recently came across an interesting and thought-provoking blog post from Andrew Chen. The post concerned the increasing pervasiveness of the “Growth Hacker” in Silicon Valley marketing. What distinguishes the Growth Hacker from lesser marketing types is the demonstration of significant technical skill and acumen. This demonstration takes the form of direct data queries, substantive [...]

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    So, What’s Your Data Worth?

    March 20, 2012 • 2 Comments

    A recent technology post by Alexis Madrigal, senior editor at The Atlantic, suggests that the value of an individual’s data is somewhere between a nickel – 5 lowly cents – and a whopping $1,200.00. All of which makes for an interesting read, but what does it really mean? The first clue is in understanding how [...]

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    Distribution Scope, Security, and Useful Tools

    November 14, 2011 • 0 Comments

    While working on the Facebook Privacy Informer App, we had to tackle the issue of “Scope of Distribution” of your personal information. Actually, this should be more properly named as “Scope of (Intended) Distribution”. Facebook privacy controls allow you to set the distribution of various aspects of your Facebook profile. In general, the controls allow [...]

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    IIW and Privacy Informer App Updates

    November 10, 2011 • 0 Comments

    We were hard at work on a development death march for the weeks leading into the Internet Identity Workshop #13 (conference notes to be posted soon on the IIW website), but we succeeded and Dwight showed the Facebook Privacy Informer App at the conference. The goal of the Privacy Informer App is to analyze the [...]

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    The Unique Economics of Personal Privacy

    August 17, 2011 • 2 Comments

    “Personal data is the new oil of the internet and the new currency of the digital world.” Meglena Kuneva (European Consumer Commissioner) Roundtable on Online Data Collection, Targeting and Profiling, Brussels, 31 March 2009 Personal Privacy, as it relates to internet commerce and social sites, has become a gating factor to increasing internet participation. Responding to [...]

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    The Great Privacy Debate

    July 18, 2011 • 0 Comments

    The alarm goes off at 5:30am. While you’re at the coffee maker, you check the day’s weather and headlines on your smartphone. The Fed’s report is due at 10:00am, the local team split a double-header the night before, and it looks like it’s going to be another scorcher – its already 83oF and climbing. In [...]

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    Privacy and the Kool-Aid Man: Oh Yeah!

    June 30, 2011 • 0 Comments

    One of the innovations we’ve worked on at DataBanker is our method for measuring the somewhat abstract concept of “Privacy.” The measurement and analysis of privacy factors is surfaced in a Privacy Score, providing feedback on an entire data portfolio, and as a graphic measurement of privacy disclosure for a single data source. Before I’m [...]

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    What is Privacy?

    June 20, 2011 • 0 Comments

    Like others involved in the emerging privacy marketplace, I think a lot about what “Privacy” means. There are many ways to approach this question, and this post is just one of the ways that I have been thinking about answering it. When people talk about online privacy, what do they mean? Most “Privacy” concerns seem [...]

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